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Icing Smiles Press Kit
For media inquiries, please contact Chelsea Boog at marketing@icingsmiles.org.
Who We Are & What We Do
Icing Smiles is a nonprofit organization that provides custom celebration cakes and other treats to families impacted by the critical illness of a child.
About Icing Smiles
In 2010, Tracy Quisenberry discovered the magic capability of a unique cake to transport her young son to a sugary world of fantasy and imagination. Through her passion for service, she started baking for friends and soon founded Icing Smiles to create these types of memories for children whose worlds are rocked by illness.
Icing Smiles has since created over 32,389 custom cakes for children who have a life-threatening medical condition that is considered progressive, degenerative, or malignant and are within two years of their most recent treatment. The organization, headquartered in Maryland, also serves children who require frequent or extended hospitalizations and siblings of qualified medical children, including siblings of those who have earned their wings within the last 2 years.
Serving kids in all 50 states through a network of over 13,631 volunteer bakers and more than 86 volunteer administrative staff, Icing Smiles operates almost entirely on volunteer resources.
Icing Smiles understands that the simple things, like a birthday cake, are luxuries to a family battling illness. Our goal is to create a custom cake for the ill child, or their sibling, that provides a temporary escape from worry and creates a positive memory during a difficult time.
Why We Exist
We know that each cake we serve is more than just a cake, these baked treats are a chance to smile and celebrate. Memories have magical powers. Long after the cake is gone, the memories linger – memories of the kindness of a stranger, of the art of the design, of the sweet smells of a special treat, of the smiles and laughs, of a normal childhood experience so often stolen from these children.
These memories are why we say, “It is so much more than a cake.”
Press Contact
Chelsea Boog
Downloadables for your use
Labels for your use
Photos to Enhance Your Media
Images for Use
This is just a small sample of Icing Smile’s photo collection. The photos shared here may be used for news, editorial, or educational purposes. Photo releases have been received for all photos shown and can be provided upon request. Copyright and credit must be attributed to Icing Smiles each time an image is used.
32,389+
CAKES DELIVERED
13,717+
VOLUNTEERS STRONG
8,225+
COOKIE CARE PACKAGES
